Petits Vilains was started by Jen & Rachel, best friends who have been collaborating since kindergarten. Jen is the creative director and designs the collection and Rachel handles the operational side of things. Petits Vilains is their joint vision and reflects their shared values of fewer, better things, beauty in simplicity, and clothing having the potential to spark joy and ease.
The collection is an elevated and modern take on timeless silhouettes; each piece feels special but can - and should - be worn every day. Fits are relaxed with room to grow and fabrics are always natural and organic whenever possible. The colour palette is chosen to appeal to kids and their parents because the two aren't mutually exclusive. Each piece is designed and made with care in Canada.